About me
University Lecturer
University Lecturer
University Lecturer
I started my career as a lecturer in psychology at the University of the Western Cape. After a 3 year stint which was both challenging and exciting I moved into the world of marketing as a brand manager for Yardley of London. Successfully launching a number of brands my need to move on landed me the job of Advertising manager for BP So
I started my career as a lecturer in psychology at the University of the Western Cape. After a 3 year stint which was both challenging and exciting I moved into the world of marketing as a brand manager for Yardley of London. Successfully launching a number of brands my need to move on landed me the job of Advertising manager for BP South Africa.
I made the switch to advertising by launching Net#work Cape Town and successfully landing the Absolut Vodka
MD NET#WORK
University Lecturer
University Lecturer
Account I was the MD for Net#work Cape and the Deputy MD for the group.
In 2000 I sold out of Net#work to take over as MD of Hunt Lascaris Cape Town. In 2002 I resigned from Hunt's however retained the Absolut Vodka account and at the request of the Swedes continued to run Absolut Vodka South Africa until it was sold in 2009.
uring 2009–
Account I was the MD for Net#work Cape and the Deputy MD for the group.
In 2000 I sold out of Net#work to take over as MD of Hunt Lascaris Cape Town. In 2002 I resigned from Hunt's however retained the Absolut Vodka account and at the request of the Swedes continued to run Absolut Vodka South Africa until it was sold in 2009.
uring 2009– 2013 I spent many hours co-ordinating and contributing to cause related initiatives whilst teaching as a part Time lecturer at the AAA School of advertising.
EdUCATOR OF SETA INTERNS
EdUCATOR OF SETA INTERNS
EdUCATOR OF SETA INTERNS
Teaching the degree course to both 1st and 2nd year students. Covering Business Management, Global Marketing and Integrated Marketing and Communication.
I established The Red & Yellow Springboard Marketing Institute in 2014 to transform the advertising and marketing industry by introducing a National Certificate of Advertising NQF 5 Learne
Teaching the degree course to both 1st and 2nd year students. Covering Business Management, Global Marketing and Integrated Marketing and Communication.
I established The Red & Yellow Springboard Marketing Institute in 2014 to transform the advertising and marketing industry by introducing a National Certificate of Advertising NQF 5 Learnership.
A SETA accredited course which I wrote and submitted for accreditation.
MaRKETING CONSULTANT
EdUCATOR OF SETA INTERNS
EdUCATOR OF SETA INTERNS
By mid 2016 eighty three learners had been trained and received their qualification ,7 of whom had spent 6 months being mentored by myself in a small marketing agency iJava . I will mention that we were finalists in the TV section of the 2016 Loeries .
2017/21 has seen me return to the mainstream of the marketing world. Until recently I ha
By mid 2016 eighty three learners had been trained and received their qualification ,7 of whom had spent 6 months being mentored by myself in a small marketing agency iJava . I will mention that we were finalists in the TV section of the 2016 Loeries .
2017/21 has seen me return to the mainstream of the marketing world. Until recently I have been retained as a marketing consultant for a number of brands.
As a Marketing and Advertising specialist with over 30 years experience working with Global and Local brands I am highly skilled at creating, developing and executing extremely effective marketing and advertising strategies and campaigns.
Throughout my career I have always included cause marketing into my strategic thinking and have successfully launched / promoted many fundraising or CSI projects.